How Do You Check a Brand Name Before Filing a Trademark? Before you spend money on a logo, website, packaging, social media launch, product labels, signage, or a USPTO trademark application, you should conduct a trademark clearance search. A trademark clearance search is the process of checking whether your proposed brand name, logo, slogan, or […]
What Should You Know Before Launching a Kickstarter Campaign? A Kickstarter campaign is not just a marketing event. It is a public launch, a pre-sale strategy, a brand announcement, a customer relationship, and often the first real stress test of whether your project is ready to become a business. And while that’s exciting, it also […]
How Do You Copyright a Board Game? A board game is usually not one single copyrightable thing, but a bundle of creative assets: written rules, card text, board artwork, character illustrations, box art, lore, photos, instructions, icons, graphic design, and sometimes software or companion app content. Copyright can protect the expressive parts of that bundle. […]
Did You Receive a Letter of Intent from the Cleveland Clinic? Receiving a letter of intent from the Cleveland Clinic is exciting. It may feel like the hard part is over: the interviews went well, the department wants you, and the broad terms are finally in writing. But before you sign, be sure to understand […]
Asset Sale vs. Entity Sale: How Should You Structure the Sale of Your Business? Selling a business is not just about agreeing on a purchase price. It’s about deciding what, exactly, is being sold. That sounds simple until you get into the details. Are you selling the company’s assets: equipment, inventory, contracts, customer lists, intellectual […]
What Is a “Petition to Make Special” for a Trademark Application? If your trademark application is facing a time-sensitive business issue, a standard USPTO review timeline may not move fast enough. In certain situations, trademark applicants can request expedited examination through a filing known as a Petition to Make Special (PTMS). A PTMS asks the […]
Can I Use Intellectual Property to Protect My Likeness and Persona? Content creators, entrepreneurs, influencers, and business owners often are their brand. Your name, face, voice, and catchphrases are central to your identity and business. With the rise of AI – from deepfake videos to synthetic voice clones – there’s growing concern about unauthorized use […]
How to Leverage White Labeling as a Brand Owner White labeling isn’t just a tool for manufacturers, it’s a powerful way for brand owners to scale their product offerings, build revenue streams, and deepen market presence without expanding production capacity. If you’re an influencer, an e-commerce seller, or an established brand, offering white label partnerships […]
Why White Labeling Is a Smart Strategy for Manufacturers and Resellers In today’s fast-moving marketplace, building a brand from scratch is costly and time-consuming. But what if you could grow your business by producing or distributing goods under an already-established brand? That’s exactly what white labeling offers: a way for manufacturers and resellers to partner […]
What Do I Do If I Failed to Meet a USPTO Deadline for My Trademark? Missing a deadline with the United States Patent and Trademark Office (USPTO) can feel like the end of the road for your trademark application or registration; but in many cases, there’s still time to act. Whether you’re late responding to […]
