For content developers – including marketers for your more standard goods and service providers – huge opportunities for content creation exist in public space, from community events to newsworthy stories on public figures. But what counts as “public”? And do individuals, private businesses, and even the government have rights in this space? You (and your […]
WHAT IS A DBA? A “Doing Business As” registration – also known as a DBA, trade name, fictitious business name, or assumed name – is a useful and sometimes necessary tool for conducting business. A DBA allows a company to operate under a name other than its true legal name, which may not be desirable […]
We’re all entrepreneurs at heart. We understand the value of addressing a consumer’s pain point, of developing a market based on that premise and staking claim to our share of that market. The macrocosm of business looks like a seamless, fluid thing – until we attempt to harness its power for ourselves. Where too many […]
