Principal vs. Supplemental Trademark Registry

Principal vs. Supplemental Trademark Registry

Principal Trademark Registry The principal registry is where you want to be, if you can get there: it’s made for marks that have passed examination completely, part of which is a determination of distinctiveness. The principal registry is the highest form of registration. Supplemental Trademark Registry Yes, a secondary registry exists, and it’s called the […]

Is My Trademark Unique Enough?

Is My Trademark Unique Enough?

The purpose of having a trademark is to protect the intellectual property in your business – brands, names, logos, slogans, etc. Your brand is worth protecting, but the key to protection is that the brand must be unique enough How to Ensure Your Trademark is Unique Trademark law uses different classifications to determine the uniqueness […]

Descriptive and Generic Terms in Trademarks

Descriptive and Generic Terms in Trademarks

Descriptive and Generic Terms When applying for a trademark, the general rule of thumb is to stay away from generic and descriptive words, and phrases. Trademark law reserves certain words and phrases for the public domain, and does not let anyone have exclusive rights to use them because businesses that provide these goods and services […]

What is a Trademark Office Action?

What is a Trademark Office Action?

If you’ve applied for a trademark and you’ve received a notice about an “office action,” there are a few possible reasons why. But first, let’s talk about what an office action is. What is an Office Action? An office action is essentially a letter or a notice from the Examiner from the USPTO that there’s […]

How to Pick a Trademark Attorney?

How to Pick a Trademark Attorney?

Cleveland Trademark Attorney There are a few considerations to think about when you’re looking for the right attorney for you. It’s a two-way street – they’re not just interviewing you; you’re interviewing them as well. So, you want to pick the right personality and the right structure for you. What To Consider in a Trademark […]

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