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In order to qualify for the Amazon Brand Registry and IP Accelerator programs, you’ll need to launch your business, to an extent. Amazon requires a list of products that you sell, proof of trademark use for each product (e.g., on product packaging), and a pending or finalized trademark registration with the USPTO or internationally through WIPO.
The biggest hurdle to becoming an Amazon Brand Registry seller is securing a trademark registration. On the U.S. side, a USPTO trademark application can take 18 months to process. And although a pending trademark application may be enough for prospective approval, only a successful trademark registration will grant full access to the Amazon Brand Registry. Whether through the USPTO or WIPO, we offer full-service trademark representation to take care of the intricacies of registration from beginning to end.
A trademark registration can last forever, but only if the trademark owner keeps up with renewals – and that can affect your Amazon Brand Registry status. As part of our full-service representation, we monitor your registration so you never miss a deadline, and provide turnkey trademark renewal so there’s no lapse in protection.